10月24日,距离2022年卡塔尔世界杯开幕不到一个月,厨卫电器专家万和重磅官宣与德国足协达成签约合作,成为德国国家足球队的中国区官方合作伙伴。这是万和近年来继官宣乒乓球世界冠军孙颖莎成为品牌代言人、冬奥会期间赞助腾讯体育特别节目《暖暖中国味》之后在体育界的又一重要布局,将与德国队开展全方位合作。
万和携手德国足协,开启年末足球盛宴
作为「体育大年」2022年末最受关注的体育事件,这场体育盛宴势必掀起全球性的体育营销热。万和作为厨卫电器领导品牌,已经连续十八年称霸国内燃气热水器市场。此次万和携手多次问鼎冠军的足坛界“四星战车”德国国家足球队,两者的双向选择体现的不仅是冠军实力的强强联合,更向世界展示了万和的国际影响力,让中国品牌在世界大放异彩!
作为世界上历史最悠久、战绩最辉煌的国家队之一,德国国家男子足球队凭借扎实的足球实力、先进的战术打法等在世界赛场上闻名,在历史上共8次杀入世界杯决赛,4次夺得冠军,更有贝肯鲍尔、盖德.穆勒、马特乌斯和巴拉克等知名球员享誉世界足坛。辉煌的成就源于德国队专业严谨、精益求精地训练,才能锻造队伍默契而高效的配合,同时德国队一直以来的铁血意志,也让他们在赛场上永不言弃、无畏向前。
强强联手,“冠军cp”精神高度契合
与此同时,作为厨卫行业领军品牌,即将迎来30周年的万和,其发展历程也是创造了无数个行业第一。作为中国航天事业战略合作伙伴,以“品质零缺陷,标准航天级”的专业、严谨态度,不断打造“航天级”品质产品。并且一直坚守初心,不断实现自我创新与颠覆、精益求精,在产品质量、品牌文化、研发力量、工艺技术等方面长期积蓄能量,品牌影响力与品牌价值深入人心。
两者不谋而合的精神内核,也成了这次合作的关键所在。德国足协客户和销售负责人Henning Wegter表示:“我们很高兴在2022卡塔尔世界杯开幕前与万和达成合作。我们确信万和是我们正确的合作伙伴,因为无论是在商业还是体育方面,德国队和万和都渴望并追求实现他们的目标。球迷和合作伙伴都是我们能够继续前进的动力,我们希望此次合作帮助我们与万和以及所有中国球迷之间建立更紧密的联系。”
在四年一度的足球盛宴到来之际,德国队优异的历史成就、严谨专业的战术以及对于足球、对于胜利的无限热爱,与万和一直以来对于产品、技术、科技的匠心精神高度匹配。相信万和与德国国家足球队此次牵手,能够将两者的铁血意志与专业严谨传递给世界,引领着中国厨卫电器登上更为广阔的世界舞台,传递出更大的民族品牌魅力与国际影响力!
The "Year of Sports" continues to grow, with the German national football team going to Qatar!
On October 24, less than a month before the opening of the 2022 FIFA World Cup in Qatar, kitchen and bathroom appliance specialist Vanward officially announced that it had signed a contract with the German National Football Association to become the official regional partner in China of the German national football team. This is another important layout of Vanward in the sports sector in recent years, following the official announcement of table tennis world champion Sun Yingsha as the brand spokesperson and the sponsorship of Tencent Sports' special program "Warm Taste of China" during the Winter Olympics, which will carry out all-round cooperation with the German national team.
Vanward is teaming up with the German Football Association right at the start of the year-end football feast
As the most talked about sporting event in the "Year of Sports" 2022, this sporting feast is bound to set off a global sports marketing fever. As a leading brand of kitchen and bathroom appliances, Vanward has dominated the domestic gas water heater market for 18 consecutive years. This time, Vanward joined hands with the German national football team, the "four-star chariot" of the football world, which has won the championship many times. The two-way choice of the two reflects not only the strong combination of the championship strength, but also shows the international influence of Vanward to the world, allowing the Chinese brand to shine in the world!
As one of the world's oldest and most illustrious national teams, the German men's national football team is renowned for its solid footballing strength and advanced tactics, having reached the World Cup finals eight times and won the title four times in its history. It has been renowned for its success with players such as Beckenbauer, Gerd Muller, Mateusz and Ballack. The brilliant achievements of the German team are due to the professional and rigorous training of the German team, in order to forge a tacit and efficient cooperation, while the German team has always had an iron-blooded will, so that they never give up on the field, fearlessly forward.
Strong teamwork, the spirit of "champion cp" is highly compatible
At the same time, as a leading brand in the kitchen and bathroom industry, Vanward, which is about to celebrate its 30th anniversary, has also created numerous industry firsts in its development history. As a strategic partner of China's aerospace industry, Vanward has been building "aerospace-grade" quality products with the professional and rigorous taudu of "zero defect quality and aerospace-grade standard". And has been insisting on continuous self-innovation and subversion, excellence, in product quality, brand culture, R & D strength, technology and other aspects of long-term accumulation of energy, brand influence and brand value deeply rooted in people.
The spirit of the two coincides with each other, which is also the key to this cooperation. Henning Wegter, Head of Partnerships & Sales at DFB GmbH & Co.KG: "We are delighted to partner-up with Vanward right at the start of the FIFA World Cup 2022 in Qatar. We have identified a great fit, as the German National team and Vanward are both eager and fierce to accomplish their goals, whether it’d be in a professional or in a sports context. Both fans and partners are the driving force that will enable us to continue to move forward, and we hope this partnership will help strengthen our ties with Vanward and all Chinese football fans."
At the time of the quadrennial football feast, the German team's excellent historical achievements, rigorous and professional tactics and infinite love for football and victory are highly compatible with Vanward's long-standing craftsmanship for products, technology and techniques. It is believed that Vanward and the German national football team will be able to pass on their iron will and professional rigour to the world, leading Chinese kitchen and bathroom appliances to a broader world stage and conveying a greater national brand charm and international influence!
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